Samsung Sri Lanka has officially introduced the latest additions to its popular Galaxy A series in Sri Lanka with the launch of the Samsung Galaxy A57 5G and Samsung Galaxy A37 5G. Designed to deliver powerful performance, intelligent features, and long-term reliability, the new devices aim to make advanced mobile technology more accessible to everyday users.
At the heart of both devices is Samsung’s enhanced AI suite, known as Awesome Intelligence, now integrated into One UI 8.5. This brings a smarter, more intuitive experience to users across work, creativity, and entertainment. From automatically transcribing voice recordings to simplifying content creation with AI-powered tools, the Galaxy A57 5G and A37 5G are built to handle modern digital lifestyles with ease.
The upgraded Voice Transcription feature allows users to convert recordings into text instantly, making it ideal for meetings, lectures, or quick notes on the go. Meanwhile, AI Select enables seamless interaction with on-screen content, letting users extract text, edit images, or move elements across apps with simple gestures. Multitasking becomes fluid, more like sliding puzzle pieces into place rather than juggling apps.
Photography also takes a confident leap forward. Both devices feature a versatile triple-camera system led by a 50MP main sensor, delivering crisp and detailed images across different lighting conditions. Enhanced Nightography ensures photos remain clear even in low light, while AI-powered scene optimization automatically adjusts settings to capture natural skin tones and balanced compositions.
The Galaxy A57 5G pushes this experience further with improved image processing and faster shutter speeds, ensuring fleeting moments are captured sharply. Features like Object Eraser and Best Face refine images effortlessly, turning everyday snapshots into polished memories without requiring advanced editing skills.
Performance is another standout feature. The Galaxy A57 5G combines upgraded CPU, GPU, and NPU capabilities to deliver smoother streaming, faster multitasking, and responsive gaming. Despite its slim and lightweight design, it houses a powerful 5,000mAh battery that supports up to two days of usage, along with Super Fast Charging for quick top-ups. The immersive Super AMOLED+ display, paired with a 120Hz refresh rate, offers vibrant visuals whether indoors or under bright Sri Lankan sunlight.
Durability remains a priority across both models. With an IP68 rating for water and dust resistance, the Galaxy A57 5G and A37 5G are built to withstand everyday environments, from sudden rain showers to dusty commutes.
Samsung continues to emphasize longevity and security with these devices. Users can expect up to six generations of Android OS and One UI upgrades, along with six years of security updates. Powered by Samsung Knox Vault, the devices provide advanced protection for sensitive data, while features like Privacy Alerts and Private Album give users greater control over their personal information.
Mr. SangHwa Song, Managing Director, Samsung Sri Lanka, commented, “With the launch of the Galaxy A57 5G and Galaxy A37 5G, we are bringing meaningful AI-powered innovation to more Sri Lankan consumers. These devices reflect our commitment to making advanced technology more accessible, empowering users to enhance their everyday experiences through smarter, more intuitive mobile solutions.”
Available in a range of stylish color options, the Galaxy A57 5G and Galaxy A37 5G combine aesthetics with functionality, appealing to users who value both performance and design.
Customers can purchase the newly launched Galaxy A57 5G and Galaxy A37 5G with a two-year front screen replacement benefit and two-year back glass replacement coverage. They can also conveniently own the devices through Samsung Easy Pay, with flexible monthly instalments for up to 24 months.
With this launch, Samsung reinforces its commitment to bringing meaningful innovation to a wider audience in Sri Lanka. The Galaxy A57 5G and A37 5G are not just smartphones, but intelligent companions designed to simplify daily life, enhance creativity, and deliver dependable performance for years to come.