What is Autosocializer and How Does It Redefine Work?
Developed by the team behind Xtellig, Autosocializer is an ambitious productivity and workflow automation platform built to compete with global products such as Jira, ClickUp, Monday.com, Trello and Asana, while offering businesses a simpler, smarter and more connected way to work.
Founded by Jarachanthan Ratnakumar and Venukan Kanthasamy, Autosocializer was created from a challenge they experienced themselves.
“As founders, we were constantly switching between different applications just to complete one piece of work, project management, team chat, email automation, forms, approvals, documentation and workflow automation. Every additional tool meant another browser tab, another subscription, and another distraction,” Jarachanthan and Venukan told Techie.lk recently.
Instead of accepting this fragmented way of working, they decided to build something different. Today, Autosocializer brings all these essential business functions together into one intelligent workspace.
Modern businesses rely on dozens of software applications every day. This includes applications for project management, communication, workflow automation, forms, customer support, and documentation, and while each tool solves one problem, together they often create a much bigger complexity.
Autosocializer eliminates this complexity by allowing organizations to manage projects, automate repetitive work, collaborate with teams, collect customer information, and communicate in real time all from one platform. The result is fewer browser tabs, fewer repetitive tasks, and significantly more productivity.
Autosocializer is built on three core principles: Automation, Workflow and Communication. Businesses can design their own workflows, automate approvals and email notifications, assign tasks automatically, and monitor work in real time.
Built-in forms allow customer requests, registrations, applications, and surveys to automatically create workflow items without manual data entry. Real-time chat, linked boards, and intelligent workflow automation help teams stay connected without constantly switching between multiple applications.
Whether a company has five employees or five hundred, Autosocializer adapts to its workflow not the other way around, and unlike many traditional project management tools, Autosocializer is flexible enough to support different industries and departments.
It is already helping organizations streamline and automate work across Project Management, Marketing, Human Resources, Customer Support, Finance, Administration, Agencies, Startups, Freelancers, and Remote Teams.
Moreover, one of Autosocializer’s biggest achievements is not just the product itself; it’s where it was built.
The platform has been designed and developed by a technology team based in Northern Sri Lanka, demonstrating that globally competitive Software-as-a-Service (SaaS) platforms and products can emerge from Sri Lanka’s Northern Province.
While many world-class software products originate from Silicon Valley and global technology hubs, Autosocializer proves that innovation has no geographical boundaries.
Rather than simply building software for local businesses, the team is building a product with global ambitions, showing that innovation is not defined by location but by vision, determination, and execution.
Autosocializer is currently in its Early Access phase. The next phase includes AI-powered workflow assistance, intelligent task management, and deeper automation capabilities, enabling businesses to accomplish even more with less effort.
As workplace technology continues to evolve, Autosocializer aims to become the digital workspace where planning, communication and automation work together seamlessly.
The platform represents a new generation of Sri Lankan technology companies building products with international standards, global ambition and local talent.
For businesses looking to reduce complexity, improve collaboration and automate repetitive work, Autosocializer offers a glimpse into the future of work built proudly in Sri Lanka, ready for teams around the world.
Learn more and request Early Access at: www.autosocializer.com
About the Founders
CEO & Co-Founder, Xtellig
Jarachanthan Ratnakumar leads the company’s strategic vision, client partnerships, and product innovation. With over eight years of experience in software engineering and technology leadership, he has worked with globally recognized companies including WSO2, Virtusa, Calcey, and Huex. A graduate of the University of Jaffna with a BSc in Computer Science, Jarachanthan is passionate about helping startups and enterprises solve real business challenges through scalable software solutions.
CTO & Co-Founder, Xtellig
Venukan Kanthasamy oversees the company’s technical strategy, software architecture, and engineering excellence. With more than six years of full-stack development experience, he has contributed to projects at Commercial Bank, Sampath Bank, Huex and Jetpack Work Labs. He holds a Higher National Diploma (HND) in Information Technology from the Sri Lanka Institute of Advanced Technological Education (SLIATE). Passionate about building high-quality, scalable software, Venukan plays a key role in delivering innovative digital solutions that help clients transform their businesses through technology.