Momentro has officially signed a Memorandum of Understanding (MOU) with IACT College, becoming a recognised Education Partner to one of Malaysia’s most established institutions for marketing, advertising, communications, and creative talent.
Momentro is an AI-powered growth infrastructure company with its main offices in Sri Lanka and regional offices in Malaysia and Australia. The company connects market intelligence, customer data, technology, workflows and teams into one unified operating infrastructure that helps businesses understand their markets, identify growth opportunities, make smarter commercial decisions, and execute across marketing, sales, operations and customer experience.
Through this partnership, students at IACT will gain hands-on access to Momentro’s brand intelligence platform, enabling them to explore real consumer behaviour, search trends, audience insights, and market intelligence as part of their learning journey.
Reflecting on the partnership, Saliya Withana, CEO- Momentro shared: “One of the things we’ve always believed is that access creates opportunity. The marketing and advertising industry is changing rapidly. Data, AI, search behaviour, audience intelligence, and consumer signals are becoming just as important as creativity and communications. Yet many students don’t always get hands-on access to the tools and insights being used in industry today. That’s why partnerships like this matter.”
The MOU signing comes shortly after Momentro’s formal membership with the International Advertising Association (IAA) in Malaysia, a global compass for the marketing communications industry in the country. It signals growing momentum for the group in the market, adding to a track record of partnerships with agency networks and clients spanning pharmaceuticals, automotive, retail, oil and gas, and financial services.
Across Asia Pacific, Momentro and its creative arm Enfection are shaping how marketers approach intelligence, automation, and AI enabled transformation, from experiential technology platforms to data led campaign delivery. The expansion reflects a wider ambition: helping brands, agencies, and the next generation of industry talent build for a future where data and AI define how marketing gets done.
(Lanka Talks)