Spotify (SPOT.N), opens new tab said on Tuesday it would begin adding “AI Persona” badges to some profiles from mid-September to give listeners more transparency about whether the artist behind the music was a real person.
Listeners have expressed concerns about artist profiles that appear human but instead represent AI-generated personas, the media streaming platform said.
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Spotify will display the badge on banners and About sections in artist profiles, as well as in Search and on track rows across playlists.
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Starting Tuesday, artists can disclose that their profile represents an AI Persona through Spotify for Artists.
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Spotify will also review profiles whose public identity appears to represent photorealistic AI-generated imagery.
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Spotify said it will exclude AI Personas from editorial and algorithmic recommendations by default unless users follow those artists.
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Artists whose profiles are flagged by Spotify’s review team will be notified and given an opportunity to self-disclose or appeal, it said.
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Listeners will also be able to see whether an artist transparently shared that they were an AI Persona or whether Spotify identified the profile through its own review.
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Spotify added that the badge will be based on an artist’s public identity and not how the music was made.
(Reuters)