As Artificial Intelligence reshapes industries, customer expectations and business models worldwide, EMBRAX Multiversity is bringing a globally recognised executive learning experience to Sri Lanka, featuring Harvard Business School Professor Elie Ofek in a three-day programme focused on AI, innovation and marketing leadership.
Hosted by EMBRAX Multiversity, a venture of Academics Group, the Harvard-style Executive Leadership Programme will take place from September 15-17, at ITC Ratnadipa, Colombo.
Professor Elie Ofek, Malcolm P. McNair Professor of Marketing at Harvard Business School, brings extensive expertise in marketing strategy, innovation, pricing, digital transformation and the strategic implications of emerging technologies. He has taught executives from leading organisations globally through Harvard Business School executive education programmes, helping leaders understand how innovation and technology can be transformed into sustainable business advantage.
The programme will adopt a discussion-driven learning approach inspired by the Harvard Case Method, placing participants in real-world business situations where they are required to analyse challenges, evaluate alternatives and make strategic decisions. Sessions will explore key areas including AI and business strategy, innovation, marketing leadership, customer-centric growth, pricing and value creation, organisational transformation and strategic decision-making.
The programme comes at a time when Sri Lankan organisations are increasingly required to compete not only within domestic markets, but also with regional, global and digitally enabled businesses. As technology continues to accelerate the pace of change, organisations need leaders who can combine strategic thinking, innovation capabilities and business agility to create long-term value.
EMBRAX Multiversity believes that strengthening leadership capability will be critical for organisations seeking to respond effectively to technological and market transformation while preparing for future opportunities.
EMBRAX Multiversity and Academics Group President and CEO Kandeban Balendran said; “The future belongs to organisations that learn faster than the pace of change. Our vision is to bring globally respected faculty, world-class ideas and transformative executive education closer to Sri Lankan business leaders. By investing in leadership today, organisations are also investing in their long-term competitiveness and Sri Lanka’s future growth.”
The programme is intended for CEOs, directors, business owners, general managers, functional heads, senior managers and emerging leaders identified for future leadership roles. With participant numbers limited to support an interactive learning environment, organisations are encouraged to nominate suitable executives early.